Strategy
Yield That Survives Reality: Net Rental Returns After Service Charges, Vacancy, and Incentives
Why gross yield is a headline metric and net yield is the only one that should guide capital allocation.
Section 1
Gross yield hides the real economics
Two assets with similar advertised yields can deliver materially different outcomes once service charges, leasing downtime, and tenant incentives are modeled honestly. Net yield is where investment quality becomes visible.
Section 2
The operating assumptions that matter most
Downtime between tenancies, maintenance reserve discipline, and renewal pricing behavior typically drive larger return variance than investors expect. These variables should be stress-tested before offer stage.
Section 3
From headline return to decision-grade return
A robust underwriting model translates gross performance into durable net cash flow. That shift helps investors avoid high-friction assets that look strong only on brochure metrics.
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